The Jeuns

Accelerating advanced clean electricity technologies through a new initiative

March 19, 2024 | by The Jeuns

Google has announced its commitment to running on 24/7 carbon-free energy in order to reduce its environmental impact. To achieve this goal, the tech giant is focusing on procuring clean energy to meet its electricity demand at all times and in all locations where it operates.

While wind and solar technologies are currently being used, Google recognizes the need for a wider range of advanced clean electricity technologies, such as next-generation geothermal, advanced nuclear, clean hydrogen and long-duration energy storage. These technologies will be crucial in fully decarbonizing energy consumption and making global electricity grids more sustainable.

In line with this commitment, Google has partnered with Microsoft and Nucor to aggregate demand for advanced clean electricity technologies. By working together, the companies aim to accelerate the commercialization of these technologies and make them more accessible to all energy consumers.

This move aligns with the advice of leading global energy experts, who emphasize the importance of advanced clean energy technologies in cost-effectively decarbonizing electricity grids. These technologies offer a clean source of power for locations and times where solar and wind power may not be available or affordable.


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