Ford raises F-150 Lightning prices again to battle high costs

The carmaker said it raised the starting price of the Lariat Standard model to $75,974 from $74,474 and the Platinum range to $98,074 from $96,874 “in response to current material costs, market factors, and supply chain constraints.” Shares of Ford closed up 2% on Thursday. “Ahead of the next wave of commercial order banks opening mid-April, Ford is adjusting the price of the F-150 Lightning Pro MSRP from $55,974 to $59,974,” Ford said, adding that the model remains sold-out for retail customers.