The Jeuns

Diamond Enters the Cereal Market with a Win from Post Consumer Brands

May 28, 2024 | by The Jeuns

Post Consumer Brands has announced that they have chosen Diamond as their creative agency of record for their Canadian family of brands. This decision came after a rigorous selection process. The well-known breakfast brands under Post Consumer Brands, such as Shreddies, Honey Bunches of Oats, and Honeycomb, have been a part of Canadian households for many years.

Diamond will be working closely with Post Consumer Brands to elevate these timeless breakfast favourites and make them the top choice for consumers. Mazen Sous, senior director of marketing Canada for Post Consumer Brands, expressed the company’s excitement about this partnership. He mentioned that Diamond stood out because of their passion for the mission and their innovative ideas to revitalize these classic cereals.

In a competitive market, it is crucial to find unique ways to capture the attention of consumers. Diamond’s chief creative officer, Peter Ignazi, shared his enthusiasm for the collaboration and the opportunity to reintroduce these beloved brands to Canadians. The partnership between Diamond and Post Consumer Brands will kick off in May, and consumers can expect to see new work that aims to reignite their love for these iconic cereals.

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