DALLAS–(BUSINESS WIRE)–Divi, the powerful scalp health and haircare brand, announces it has appointed Erica Randerson as Vice President of E-Commerce. Respected in the industry for her strategic thinking and ability to drive transformation, Randerson brings her substantial experience to lead the company’s direct-to-consumer growth strategy.

In this role, Randerson will be responsible for overseeing all of Divi’s E-Commerce operations including brand marketing, website strategy, social and influencer programs and more. Prior to Divi, Randerson was most recently Vice President of E-Commerce at Edible Arrangements, where she drove the day-to-day E-Commerce decisions and strategic planning for its international websites and 900+ franchise retail locations.

“As Divi continues to grow, we’re thrilled to be welcoming Erica to our team,” said Dani Austin, founder of Divi. “With her incredible background, Erica will be instrumental in helping us more deeply engage with the Divi community. We look forward to working with her to amplify our story during a time when more and more individuals are focused on improving their scalp health as a part of their overall health and wellness.”

“I’m incredibly excited to be joining one of the fastest-growing hair care companies, especially with Divi set to launch several new innovative products in the coming months,” said Randerson. “I am inspired by Divi’s desire to help men and women regain their confidence through a healthy scalp and hair journey and I look forward to building new ways for the brand to reach and connect with consumers.”

Divi has helped thousands of men and women regrow their hair and realize the importance of a healthy scalp care routine. The company was founded by Dani Austin, an innovative entrepreneur and one of the world’s foremost digital content creators who was recently named one of the world’s top 50 creators by Forbes magazine. Dani was inspired to create Divi after she went through her own journey of hair loss and became passionate about finding a solution to the problem that so many others experience every day.

In 2021, Divi launched its Scalp Serum and recently expanded its product offerings with the launch of Shampoo and Conditioner. Divi’s product line helps those going through the traumatic and emotional experience of hair loss and thinning by creating an environment for new hair to thrive.

All Divi products are dermatologist-tested, free from parabens and sulfates, made in the USA, cruelty free and 100% vegan. Divi’s Scalp Serum is formulated with powerful key ingredients including tea tree oil, which removes scalp build-up, biotin, which nourishes hair follicles and menthol, which stimulates blood circulation to the scalp, among many others. Divi’s Scalp Serum, Shampoo and Conditioner are available online at diviofficial.com and in over 400 Ulta locations.

About Divi:

Divi’s mission is to create products that promote healthy hair that are backed in science, rooted in nature and loved by all. The Scalp Serum, which was named the Best Scalp Treatment of the Year by Shape Magazine, works to nourish the scalp to provide a healthy environment for hair to grow. Over thousands of reviews, with an average 4.5 star rating, reveals Divi products have left customers with their hair finally growing back and feeling “so fresh and soft.” Divi was developed by Dani Austin, an innovative entrepreneur, and one of the world’s foremost digital influencers that was named one of the world’s top 50 creators by Forbes magazine. To learn more please visit diviofficial.com or follow @diviofficial on Instagram.