The Jeuns

Enhanced Advertising through Audio Channels and Digital-Out-of-Home Screens

May 30, 2024 | by The Jeuns

Sportradar Introduces New Advertising Options for Betting Operators

Global sports technology company Sportradar has recently launched new advertising options aimed at betting operators looking to reach their target audiences. The new options include audio channels and digital-out-of-home advertising screens.

The audio channels will allow clients to connect with digital listeners through podcasts, streaming services, and Internet radio. Using advanced AI and machine learning algorithms, Sportradar can personalize audio advertisements based on factors such as location, demographics, and interests, tailored to individual listeners.

In addition, the company is providing access to over 600,000 digital-out-of-home screens in more than 100 countries globally. Using AI-driven marketing technology, Sportradar will strategically place relevant messages on screens in locations frequented by sports fans, such as near stadiums and major travel routes.

Niki Beier, the senior vice president of marketing services at Sportradar, highlighted the significance of these new channels for betting operators. With audio consumption rising significantly and global digital-out-of-home ad spend projected to triple by 2030, these channels offer operators an opportunity to improve brand recognition and enhance the efficiency of their advertising campaigns.

Sportradar’s specialized marketing technology ensures that targeted advertisements are delivered in real-time to sports fans and bettors in jurisdictions where betting is permitted. An integrated sports calendar also ensures that adverts are timed to coincide with relevant events.

This announcement comes on the heels of Sportradar’s recent financial results for the first quarter, which showed a 28 percent year-over-year revenue increase to 8.7 million. However, the company reported an overall loss of around 0,000, attributed to foreign currency loss and other costs.

Overall, the introduction of these new advertising options by Sportradar signals a strategic move to provide innovative solutions for betting operators looking to enhance their advertising strategies and reach their target audiences more effectively.

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