The Jeuns

First R&D officer appointed at Catalina Crunch

March 20, 2024 | by The Jeuns

Catalina Crunch, a popular food brand, has recently appointed Wendy Behr as its first Chief Research and Development Officer. Behr brings a wealth of experience to the role, having previously served as the Chief Product Officer at Nature’s Fynd and as the Chief R&D Officer at Sovos Brands.

Behr’s impressive resume also includes stints at Keurig Green Mountain, Inc., The WhiteWave Foods Co., Diageo, Givaudan, and Kraft Foods. She has a strong educational background, having earned a bachelor’s degree in chemical engineering from the University of Illinois Urbana-Champaign and a master’s degree in nutrition science and policy from Tufts University.

Doug Behrens, the CEO of Catalina Crunch, expressed excitement about Behr joining the team, noting her track record of driving product innovation and enhancing quality. He emphasized that Behr’s experience and leadership will be instrumental in meeting the evolving needs of their consumers.

Behr’s appointment signals Catalina Crunch’s commitment to delivering exceptional products and staying at the forefront of the food industry. With Behr at the helm of research and development, the brand is poised to continue its growth and success in providing high-quality, innovative products to its customers.

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