The Jeuns

‘Friendly’s Looks to Expand Nationally’

June 4, 2024 | by The Jeuns

Friendly’s, the casual dining chain known for its iconic ice cream and Fribble milkshake, is on a mission to expand its presence. Recently, Friendly’s Restaurants Franchising Co. LLC opened a new store in Orlando, marking the beginning of their ambitious growth plans.

Despite facing bankruptcy in 2011 and 2020, Friendly’s has emerged with a new owner, BRIX Holdings LLC, in 2021. With over 100 locations along the Eastern seaboard, including three in Florida, the brand has set its sights on expanding westward, specifically targeting states like Texas, Georgia, and the Carolinas.

The company’s strategy for growth involves introducing a fresh look in various markets, exploring co-branding opportunities, and maintaining an attractive and affordable menu with a focus on their renowned ice cream offerings. Their plans for 2025 include opening three to five new restaurants.

Sherif Mityas, CEO of Brix Holdings LLC, expressed enthusiasm for Friendly’s expansion, highlighting the new style and design concepts introduced in the Orlando location. Owned and operated by multi-unit franchisee Amol Kohli, the Orlando store is just the beginning of Friendly’s anticipated widespread growth.

With a legacy spanning over 80 years, Friendly’s continues to delight customers with signature entrees, burgers, sandwiches, and hand-crafted ice cream desserts at their full-service locations. As part of the BRIX Holdings LLC franchise portfolio, Friendly’s is poised for further success and expansion in the years to come.

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