The Jeuns

‘Hanna Andersson Hires Mike Frazzini as Chief Technology Officer’

May 30, 2024 | by The Jeuns

Hanna Andersson, a popular children’s apparel brand, has recently appointed Mike Frazzini as their new Chief Technology Officer. Frazzini, who previously held the position of technology chief of staff at FTD, will be leading the technological advancements at Hanna Andersson as the company looks to expand in the coming years.

With over 25 years of experience in delivering software products and implementing innovative solutions for various industries, Frazzini will focus on developing technology to drive e-commerce growth at Hanna Andersson. Reporting to Aimée Lapic, the CEO, Frazzini will also oversee MarTech and back-end technology operations, ensuring a high level of performance in data infrastructure and technology governance.

Having served as the technology chief of staff at FTD and as the chief of data science at, Frazzini brings a wealth of knowledge and expertise to his new role. He was instrumental in the growth of online retail brands like,, and, which were eventually acquired by major players in the industry.

Lapic expressed her excitement about Frazzini joining the executive team, stating, “Mike is a visionary leader with the technology skillset that will help us in reaching our ambitious growth goals.” Frazzini himself is eager to contribute to Hanna Andersson’s success, saying, “Hanna Andersson is such an incredible and well-respected kids’ apparel brand, with huge potential to scale their business even further. I’m looking forward to being part of and collaborating with the team to help achieve those goals.”


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