The Jeuns

Jazwares Secures Co-Branding Agreement with a Candy Company

May 2, 2024 | by The Jeuns

Jazwares and California-based candy company, See’s Candies, have teamed up to release a special gift set featuring co-branded plush toys, chocolate boxes, and totes inspired by Squishmallows. This collaboration will offer fans the opportunity to purchase an eight-inch cuddly version of the Squishmallows character, Emily the Bat, along with a custom box of chocolates and candy, all packaged in a unique tote bag.

This exclusive gift set will be available for purchase at See’s shops and online starting this October. Gerhard Runken, executive vice president of brand and marketing at Jazwares, expressed excitement about the partnership, stating that partnering with See’s Candies will introduce Squishmallows into the consumables space. He believes that this collaboration will be the perfect Halloween treat for fans of both brands and is looking forward to adding this unique product to their lineup of iconic Squishmallows items.

Pat Egan, president and CEO of See’s Candies, echoed this sentiment, emphasizing that the collaboration with Jazwares aims to bring joy to fans of both brands. The combination of the beloved Squishmallows characters with See’s iconic and delicious chocolates will surely be a delightful treat for consumers this October.

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