The Jeuns

“New Portfolio of Hub Channels Released by Banijay Kids & Family”

May 3, 2024 | by The Jeuns

Banijay Kids & Family recently announced a major rebranding of its hub channels, introducing a range of new brands to showcase its top-notch children’s entertainment offerings. The ZeeKay suite of channels, now available on YouTube, includes four main brands: ZeeKay Cartoons, ZeeKay Junior, ZeeKay Family, and ZeeKay Education, along with several genre-specific channels.

In total, there are 16 unique strands within the new channels, each specializing in different areas such as music, action, sport, and arts. Additionally, there are hubs specifically catering to Arabic, French, German, Portuguese, and Spanish speakers. Popular shows featured on these channels include “Totally Spies!”, “Mister Maker”, “Corpse Talk”, “Mumfie”, and “Fort Boyard: Ultimate Challenge”.

Dan Lewsey, Global Head of Digital at Banijay Kids & Family, expressed excitement about the rebranding, stating that the vast catalogue of premium shows will help meet the growing global demand for child-friendly content. The goal is to leverage their world-renowned IPs to create successful channel brands and to expand these brands into additional verticals such as FAST channels.

The digital team at Banijay Kids & Family manages a robust online media network of over 150 channels, across major platforms like Amazon, Meta, TikTok, YouTube, and FAST channels. These channels collectively attract 75 million viewers each month, with more than 100 YouTube channels amassing over 11 billion views and 55 billion minutes streamed.

Under the leadership of Benoît Di Sabatino, Banijay Kids & Family, a division of the media and entertainment giant Banijay, excels in building and amplifying brand strategies for its shows. As experts in brand development, the team is dedicated to delivering creative and impactful content across all platforms.


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