The Jeuns

Samsung aims to enhance Bixby’s conversational abilities.

April 1, 2024 | by The Jeuns

Samsung is set to enhance its digital assistant, Bixby, with generative AI capabilities, according to a recent interview with Samsung’s executive VP of mobile, Won-joon Choi. This move indicates Samsung’s ambition to make Bixby more intelligent and conversational in its responses.

Generative AI technology, like that used in ChatGPT and Google Bard, is designed to provide more accurate and helpful responses to user queries. Samsung is looking to follow in Google’s footsteps by integrating AI capabilities into Bixby, similar to how Google has implemented its Gemini AI in Google Assistant.

While Bixby already possesses generative capabilities on Samsung’s smart home devices, the company aims to extend this feature to Bixby on its mobile products. This development comes amidst fierce competition from other tech giants like Google and potentially Apple.

Samsung’s efforts to enhance Bixby with generative AI could lead to a more sophisticated and user-friendly digital assistant for its customers. The future of Bixby remains promising, as Samsung works towards improving the functionality and intelligence of its digital assistant to better serve users.


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