The Jeuns

Secret Revealed: How Barcelona’s Viral Pastry Shop Achieved Success on Social Media

April 28, 2024 | by The Jeuns

Yolanda and Susana, two sisters who have been running a pastry shop in Santa Perpètua de Mogoda, Barcelona for 25 years, have passed the torch to the younger generation, Gerard and Nuria, aged 22. These two siblings have transformed the family business into a viral sensation in the virtual world. Their videos on Tik Tok have amassed millions of views and hundreds of thousands of followers, making social media their primary platform for showcasing their pastry creations.

The journey to online fame was not instantaneous for this pastry shop. According to Gerard Belmonte, the son of one of the owners, their social media presence began with a decision to explore that avenue, eventually leading to a massive following. Nuria, with a longstanding desire to pursue this path since childhood, has successfully merged her passion with her profession, adapting the family business to the demands of modern times.

The second generation of the pastry shop leveraged the intimacy offered by social networks to present their daily lives and unique creations in a natural and engaging manner. Their authentic approach has resonated with audiences, attracting a wide range of admirers, including renowned food influencer Peldanyos.

The key to their online success lies in their genuine portrayal of themselves and their products. Nuria Belmonte’s ability to blend her personal interests with her family’s traditional business has struck a chord with online audiences. With a blend of creativity and authenticity, the new generation of this pastry shop has managed to capture the attention of a wide digital audience, catapulting their business to new heights in the virtual sphere.


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