The Jeuns

Ways Digital Technology Can Boost Your Bakery Success

May 7, 2024 | by The Jeuns

Bakeries Embrace Digital Technology for Greater Efficiency and Customer Connection

In today’s digital-centric world, it comes as no surprise that bakeries are increasingly turning to digital technology to streamline their operations and better connect with their customers. Two key areas, delivery, and automation, are becoming more prevalent among bakeries, offering them opportunities for increased efficiency and profitability.

Expanding into the digital realm, especially in terms of delivery services, can open up new avenues for business growth. With the rise in online shopping and delivery services, partnering with third-party delivery companies like DoorDash, Uber Eats, or GrubHub can be a lucrative opportunity for bakeries to reach a wider audience and increase sales. Incorporating online delivery not only attracts more customers, especially Gen Z and Millennials who prefer digital experiences, but also allows bakeries to capture impulse purchases, such as adding cookies or brownies to orders.

While digital delivery is an essential component of modern bakery operations, the in-store experience remains crucial, particularly for older consumers who value social interaction. By balancing online and in-store sales, bakeries can appeal to a diverse range of customers and create a well-rounded business model.

Automating business operations through digital technology is another way bakeries can improve efficiency and profitability. Companies like Dawn Foods offer bakery partners customized online portals that enhance ordering, account management, access to product information, and recipe inspiration. By utilizing these digital tools, bakery staff can streamline their operations, save time, and focus on creating the delicious treats that customers love.

One significant benefit of adopting digital technology is the flexibility it provides, allowing bakers to manage their businesses anytime, anywhere. With 24/7 access to online business management systems, bakers can easily reorder products, explore new ingredients, and stay organized with shopping lists, all from the convenience of any internet-connected device.

Diana Semack, Sr. Manager of Digital Marketing at Dawn Foods, emphasizes the value of online bakery portals in helping bakers run their businesses more efficiently and creatively. Current Dawn Foods customers interested in setting up an online account can start the registration process today by visiting their website or contacting a Dawn sales representative for more information.

By leveraging digital technology in delivery services and business operations, bakeries can set themselves up for greater success in today’s competitive market. Embracing innovation and connectivity through digital tools not only enhances efficiency but also strengthens relationships with customers, paving the way for sustained growth and profitability.

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